Public relations (PR) play an important role in promoting image of an organization. PR department is the connection between the public and organization which utilizes various media. With the changing times, the way PR is handled is also changed. All old-cum-traditional PR practices are to be revised or replaced with the new social media methods.
The change is imminent. If organizations are not geared up for change, it is very likely that they lose substantially and it will be high time for them to built new systems or leverage systems at a later stage. We shall find how PR can be leveraged to achieve the maximum benefit from the changed life styles of the people being influenced by various modes of social media.
Change from Stone Age to Space Age
Traditional public announcements of press releases are replaced with online news releases. Television ads are replaced by YouTube videos. Pamphlets and brochures are replaced by emails and social networking sites. There is no more physical printing on paper.
Your hands are dirt free when every potential customer is informed and updated through online medium. You can reach your friends, customers, employees, competitors and competitors’ customers through social media platforms.
Changed PR’s work style
Present generation of PR executives are engaged with social media right from the morning to the evening. On a typical working day, a PR executive starts his job by leaving comments on Facebook, Twitter and discussion forums. He accepts or rejects friends’ requests and sends new requests to add as friends on social networking sites.
He may publish a blog with the latest happenings on his company and post the link on Twitter and Facebook. Next, he will check for the available nice stuff on social bookmarking sites like Digg, Stumbleupon, etc. He will be busy in sending emails to friends and employees.
By the evening, he will be busy in doing research on the next blog post that should be delivered. He leaves comments and adds friends from other bloggers.
Information and its proliferation
In all the PR activities, preparation of content takes first priority. The content should be search engine optimized. The content should present the right information in right time and should reach the right people. It should erect interest in the audience and make them discuss about the things presented. Various means of content can be utilized.
It can be through blogs, images, videos, presentations, PDF files and Podcast. Before releasing any content, the content should be presented with appropriate title and description. Keywords should be analyzed and link building strategy should be chalked out. The content should be promoted through various social media platforms.
On our discount coupon site that offers carbonite and sittercity discount coupons, the main promotion of the blog’s content is done through social media platforms and hence most of the traffic is also from social media sites.
Blog platform – the PR desk
It is imperative to have a dedicated blog site with the organization’s paid domain name. Blogging gets coverage from search engines, social bookmarking sites, social news sites and social networks.
Focus on public
Traditional PR practice confines to offline promotion. Latest and current PR practice caters to both online and offline community. A single promotional activity through traditional means takes months of planning and demands lot of budgetary allocation.
In the changed scenario, it is possible to promote on a daily basis or even on hourly basis. You have direct access to millions of online subscribers who read blogs, who makes friends through Facebook, who watch videos on YouTube than on television, who check social bookmarking sites before purchasing an item, etc. PR’s focus has shifted from ‘attracting media for coverage’ to ‘attracting public through social media platforms’.
Multiple opportunities
Social media opportunities are in galore from all angles. This is the time to seize opportunities from every possible interaction with others you come across. PR should be active enough to respond queries. It is a two way process unlike traditional ‘one to many’ publicity campaigns. You should participate in discussions and should be open to listen and take advice.
Importance of building relationships
PR can reach public through Facebook and Twitters. It is essential to build relations on one to one and one to many basis. It is difficult to build relations or bond without building a rapport with them that come across you. You should introduce yourself, you should talk about common interests, you should answer questions and these steps will create confidence and will lead to relationships. These relationships will pay you back in PR promotions.
Promoting promotions
The content can be promoted through social networking sites (Facebook and Twitter), social bookmarking sites (Del.iciu.us), videos (YouTube) and photos (flickr).
Monitor your growth
You can monitor how your blogs are being marketed through various means. You can monitor how they are shared through Facebook and Twitter. You can monitor discussion on forums and you can subscribe to RSS feeds to monitor all the activities with a single tool.
You will be able to gauge the success by tracking the visitors that you have attracted to your website or promotion platform. You will be able to gauge the number of new leads created. For gauging these statistics, you can deploy tool like, Google Analytics.
Has your PR desk changed or yet to change? Let me know if you are better off?
Jane also writes for YouLoveCoupons, discount coupon site that features carbonite and sittercity discount coupon deals, among the others. Here are a couple of cool discount deals for you: carbonite coupon codes, sittercity referral code.
HI..
I downloaded e kalapai software and tamil.ttf format and i copied it on C:windows/Fonts folder and i cant find font directory in control panel( I'm using Windows XP) if once I activated E kalapai tamil fonts appear in web pages but it nao appearing in ms.word
pls help me in this regard…
Harish.
Hi Harish,
Recheck gaain if you can see that tamil font in fonts folder or not. (C:\Windows\fonts\)
If you can see it there, then open MS word first I am using MS word 2007 and then look by that name or name may be misleading.
If you can't find that font name check tamil language font (i mean it will be written in tamil itself), if so use that.
Let me know if it helps you
Thanks Vibhor. Will keep sharing such things on regular basis.
hi sir,
that was really great …. thank u so much……….i really appriciate your work.
Hi Sanjay,
Answer to your question has been posted as a separate blog.
Here is the link: http://aliencoders.com/content/solved-problem-viewing-hindi-font-websites
I'm a win 7 user, I need to view a web page that asks to install "kruti dev" font (hindi), I downloaded n installed it but still that page doesn't show the original content, tried various methods but still helpless, would you please help..
Gr8 way….very simple way…thanks
Hi Anonymous,
You need to do any of these things:
Hope this would help
Regards,
Sanjeev
im windows xp user
through i followed ur steps , hindi texts go boxes when pasted to word
hi all please help to how to use mangal font in my computer using through ms office.
Hi Jai,
Did you try the given steps? What problem exactly you are facing while doing so?
If you can explain mroe, may be we can help you.
how to use hindi font(mangal) in ms word..
Thank you so much.. Helped me a lot…
I got the devnagari fonts in my fonts folder. but in MS word when i type AKHI its giving me ???… actually it should be in AKHI in marathi font. i have all Marathi fonts in my FONTS folder.. i think, this is something to do with the keys?
Hi Sanjeevani,
As far as I know, you need to do some setting in your system apart form putting fonts in correct folder.
1. Did you do all system settings?
2. Did you install any Marathi fonts? as devnagri is not for marathi letter
Please go through my previous comments, you may find useful and may solve your issues. If not then let me know in detail like what you tried and what you got, what you expected etc. We will be happy to help you.
Regards,
Sanjeev
I tried the system settings you have mentioned like going to right most bottom corner change it to Marathi. It's showing Marathi now. Then i installed 4 marathi fonts with .ttf extension like Mangal, Utsah, aparajita, kiran, Akshar. For all fonts i am getting teh same results, If i press key P, it shows me ?. It should have been ?. so for every key, the corresponding Marathi letter is different. …. so how can i come to know what keys i need to press to get the desired Marathi word?
try to download this font and install it in font directory.
then open MS word and type kiran as font.
Hope this would work, because it worked at my system. I typed paha and it showed ??? correctly.
Kiran does work to some extent… thanks… but still, it does not give the correct translation of the keysike YENAR is ynar… apparantly i am not able to cntrl+V marathi word here.. in my earlier message i could copy-paste.. today i cant… ay, this was of much help and better as compared to earlier solution.. . thanks for our prompt and helpful replies… pls see if you can completely solve my problem.. 😉
thnaxxxxxxxxx
i am using display properties to convert hindi to engish using display tag in jsp i am generating pdf but headter data in hindi is not displaying can any one hepl me plaes
How to use mangal font in word in windows 8?
hindi text copy from google translator and past in MS WORD 2007 (XP) but in encrypted font
please help us so that we can type in translator and past save hindi as it is
THANKS RESOLVED PROBLEM
Thanks Madhaw for the confirmation. Keep learning and sharing
Hi ?Madhaw, can you send the screenshot of the problem which you are facing?
Because, I am not able to simulate the same error with the suggested settings given in this article.
Steps what I did:
Please, share your issues in detail step by step for better diagnosis. Here is the screenshot of my example.

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