Blogging – Page 7 – AlienCoders

[tips] How to use Google Search efficiently

jassics
October 15, 2012
11

I am using Google Search engine almost all the time since 2006 and learned lots of things to manipulate Google search in much easier way. I know I am little late to share this and you will have lots of such posts over the internet. But, presentation and thoughts for the same things are always different for different authors. I would basically show you the real power of Google Search engine and strong evidence to prove that why I love and prefer Google Search Only 😀
More than 80% internet users use Google Search engines followed by Bing then Yahoo etc…
You can download the pdf version of this article from here

Results Taken from statowl.com to show you how Google has captured the search engine market share 😀

Without wasting your time let’s dive into Google’s real power. I will demonstrate every possible situation with a scenario and how to get benefit of that scenario using Google Search Engine.

Example 1
You need to know what all things you searched using Google Search engine i.e.
History of what you browsed till date. What you will do?

Answer is simple, either type google.com/history or history.google.com; you will be able to see the search strings that you used to search using Google Search.
Link for Google History:http://history.google.com (make sure you are logged in using Google account)

Example 2
What you will do, if you would see a mail in different language? Or somebody sent you few lines in chat that you didn’t understand and seem Latin & Greek to you? Or somebody updated their Facebook status in different language and you wish to respond in the same language?

Once again Google search is there to help you in doing so. Use Google’s inbuilt Language translator. Here is the link for Google translator: http://translate.google.com/

Example 3
Do you want to know Flight timings?

If you type flights, then it will display you all flights leaving from your location. It gets your remote location using IP Address. Ex: flights or flight
Flights search result

If you want to know flight from one location to another type flights from location1 to location2
Ex: flights form Hyderabad to Kolkata

Example 4
Do you want to know my best online dictionary?

Yes, it’s Google again. Just type define: word
Ex: define: obfuscated

Example 5
What if you don’t know the correct spelling or misspelled some words?

Don’t worry now Google is damn smart to rectify it automatically and will display you result for the correct one. If you didn’t mean what Google shows, still you have option to search for whatever you typed.

Example 6
Is it rainy season or sunny at Dhanbad? Do you need to know weather forecast where you live or any place?

1. Type weather only to show weather information where you live ex: weather
weather search result
2. Type weather for place-name or weather place-name for that particular place. Ex: weather Redmond or Weather for Dhanbad

weather for place name

Example 7
Do you want to know the time of a place?

1. Type time only to see your local time ex: time

2. Type time in place-name or simply time place-name ex: time in Redmond

Example 8
It’s movie time dude!

Type movie at search box and it will display all movies in all theatres nearby your places. Ex: movie

movie movie-name will display that movie list in all theatres Ex: movie taken 2

movie movie-name for place-name will display movie in that place in all theatres of that movie. Ex: movie resident evil retribution for Bangalore

movie for place-name to display all movies in that place in all theatres: movie for City of Brussels

Example 9
I want to use Google as a converter either its mass converter or volume or digital storage etc.

Just type subject1 to subject2

i.e. Celcius to farenhite or
Ton to kg or Byte to bit

Google Converter

Example 10
Did you see my online Calculator?
Actually it’s yours also, in real it’s Google’s 😛 Just type calculator to see what I meant.

Google calculator

Example 11
Do you want an exact search result whatever you have typed?

Then, type phrases in double quotation to do so. Ex: “I am a blogger”

exact phrase search result

Now, before going ahead, we need to know few terms which will be used during Goggle Search. These terms may not seem very useful to common users but it will be very informative and useful for tech savvy and Information Security Community (Bad and Good both).

·         inurl
It will display the pages which will have certain keyword in links i.e. url

Ex: inurl:signup

·         allinurl
This will display all links/url which will have all given keywords in their urls. It will be useful when you need to search only those websites which will meet given criteria. Like show all links which will have any connection with vim related stuffs under Linux.
ex: allinurl: linux vim

·         intitle
It will allow to search the text used in title of any webpage. Ex: intitle:Linux
If you use more than one word then, it will search the first word in title and other words anywhere either in title or contents. Ex:intitle: Linux vim grep and check the result.

If you want to search all the terms in title only, you need to use other option i.e. allintitle 😀

·         allintitle
It will allow searching all listed words in title of any webpage. Suppose, you wish to see only those web pages which have CCNA, Questions and TCP keywords in their title. Ex: allintitle:CCNA Questions TCP
Compare the result with above option i.e. intitle

·         intext

It display all results which is being included in intext command and ignores to search for that keyword in links/urls or titles. So use it wisely. If you wish to see in link or title too use other options along with it J like intext:help intitle:perl inurl:hack

·        allintext
It will display only those pages which will contain all the mentioned words in that web page. Ex: allintext: map grep perl


·         filetype

This will restrict Google to show only those links which will have those filetype in that urls/links
Suppose you want to find out all doc files over internet or any links which will either have pdf or ppt and will have LTE keyword in title
Ex: filetype:pdf OR filetype:ppt intitle:LTE

· site
It shows the result for given phrase within given websites only. It is useful when you wish to search something in a particular website like perl in aliencoders.org.
ex: site:aliencoders.org Perl or
site:aliencoders.org intitle:perl to find all titles having perl in it under aliencoders.org website

· related
It will list all the pages which are similar to the given website. Sometime we know about one website and we are looking other useful websites similar to that, by that time it will be really helpful. Ex: related:naukri.com

·         cache
It will display the page that Google has already in its cache. It can be updated one or outdated one. It will be useful when you want to see something from old site which may not exist now or have deleted that content.
cache:url-name keyword(optional)

There should not be any gap between cache: and url. If keyword is provided, then it will highlight those words while displaying the page.
Ex: cache:aliencoders.org

Example 12
Need to search particular file type like doc or pdf or torrent or sql or cfg or php?
Want to search torrent file for a movie name then use filetype:extension
Ex: iron man 2 filetype:torrent

Example 13
Want to search within a particular site of some known file type which some phrase in it?
Suppose I want to check all doc files under in domain or gov domain which has confidential word anywhere as title or link or text etc.
Type site: site-name or tld filtype:file-extension keyword
Ex: filetype:doc site:in confidential or check another example of filetype mentioned above

Example 14
Want to search related pages similar to this site
Try using related:url-name to locate similar websites. There should not be any space between relate: and site name
Ex: related:facebook.com or related:indiblogger.in

Example 15
Want to ignore something from your search?

Use – ex: highlight important words using double quotes and ignore words using – in front of that word
i.e. fish “curry” mustard-onion

Example 16
Need to know email id?
All Gmail ids stored in excel sheet and contains IISc. keyword too
intext:@gmail.com filetype:xls IISc

All IISc official ids
intext:@iisc.ernet.in filetype:xls IISc

Official email id of specific person stored in either doc or pdf or xls format
intext:@iisc.ernet.in filetype:xls OR filetype:doc OR filetype:pdf    "Anil Kumar Sharma" or
intext:@iisc.ernet.in filetype:xls OR filetype:doc OR filetype:pdf    "AnubhavSinha"

Example 17
Want to find key/patches of software?

Try typing crack:software-name version
Ex: crack:Camtasia Studio v8.0.2.918

Example 18
We need to list all urls which has indexing enabled and contain perl related stuffs in chm or pdf format.

Using “Index of ” syntax to find sites enabled with Index browsing

Ex: index of /ebooks intext:pdf OR intext:chm perl

How it plays an important role for hacker/crackers/penetration testers?

It can be used to gather the basic information required for further process of hacking or penetration testing of any websites. According to my experience, this would be the part of social engineering.
They will not do anything. They will just combine one or more such techniques shown above to get desired result. Like password file, configuration file, database details, server details etc.

Some more tips:

Google search is not case-sensitive, so don’t bother about case stuffs
Use lesser words to get accurate and more results
Use web friendly word like headache instead of my head is paining
Punctuation marks never matter for Google search. (bad news for grammar pedantic 😛 )

Source (I got some help from here too!)
http://www.google.com/insidesearch/tipstricks/all.html

We have uploaded it's pdf version at slideshare.net too! Those who wish to read it or download it from there, they can do that very well.

[Tips] how to use google search efficiently from Alien Coders

Author: Sanjeev Kumar Jaiswal (Jassi)
Email id: admin@aliencoders.org (feel free to mail or comment on this article)
Website: http://www.aliencoders.org
Facebook Page: https://www.facebook.com/aliencoders
Twitter : http://www.twitter.com/aliencoders

Blogging

How to grow your wordpress empire with freelance writers

admin
October 11, 2012
8

How to grow your wordpress empire with freelance writers
WordPress initially released as a free blogging tool has now matured into a full-fledged content management system (CMS). WordPress is gaining over a vast traffic from bloggers , publishers and webmasters alike; especially suited to organizations that have a limited number of content contributors. As per Wikipedia, more than 13% of the top 1 million websites use WordPress.

The two strengths of WordPress have always been described as its flexibility and ease of use. But this also has come with the cost of limitation in its core functionality in implementing an efficient editorial workflow.

Hence, publishers and marketers even with small teams who manage content from a large pool of sources have struggled in effectively streamlining the editorial process and allowing their writers and editors to retain focus on content, not on administrative tasks.

Being a WordPress publisher, who has handled over 20 publications and a content team of over 100 members at a time, I have always looked for the ways and means to refine my content production workflow so that I can devote more and more time in producing top notch content. I have selected few of the WordPress plugins which have helped me to a great extent.

1. Content Cloud: Betaout’s ContentCloud is a beautiful, highly intuitive, user-friendly and cloud-based service that allows publishers to manage and refine their editorial workflows. Editors can create and edit assignments for their team, track their changes, send feedback, manage deadlines and set-up their own custom workflows. Once editors are happy with their content, they can publish assignments directly to their WordPress sites thanks to a seamless integration between Betaout and WordPress platform.
Content Cloud
Content Cloud 1
You can plugin multiple WordPress sites for a single Betaout account, and create team members with different user roles. Editors can easily follow assignments as they move from one desk to another, and can collaborate effectively within the interface. Some of the features includes custom workflows, resource sharing, editorial calendar, team analytics, activity feed and team management.

2. Multisite User Management: Multisite User Management is a popular plugin that helps the publisher to create or delete user with their necessary authentication without any kind of manual back-end configuration. This plugin allows the admin to add more parallel users to a single WordPress Blog or Website.
Multi User management
Users can also be assigned different roles such as authors or editors designation who can posts contents or review incoming articles. This plugin solves the problem of multiple user management thus ensuring a constructive user panel who can maintain the workflow.
3. Document Revisions: Document Revision plugin allows multiple editors to work collaboratively on a single project without creating any synchronization issues. This plugin can handle any numbers of editorial panel or admin to review multiple of single project at a same point of time.

This plugin actually saves the time of multi-layered approval forwarding and preserve the positive workflow.

4. User Permission: User Permission WordPress plugin is one of the most post specific plugin used in various multiple author team functions. The plugin increases the workflow functionality by allowing post specific permissions for various users and readers. The plugin while allowing the administrator to post different permissions for different posts, it also allows restriction in reading or writing of any page or specific post according to the user’s defined role. User Permission suits those websites that want to block non registered users to read any post or specific content.

5.Post Forking: Post Forking plugin is based on a technique, where each and every post edits creates a parallel version of the original published content, so that unapproved editing cannot affect the site before editors or admin approves the change. This system creates an alternative copy of the actual content in the back end database and notifies the approval team to review the change.
Wordpress is a great CMS for small team bloggers, and with above mentioned awesome plugins it can be easily converted into a full fledged editorial newsroom capable CMS, answering all the needs of the medium to big teams using Wordpress as their CMS.

Blogging

Well written and interesting blogs get more hits

admin
October 8, 2012
0

Well written and interesting blogs get more hits. So, Don’t Be Dense, Write Well
Well Written Blog

Blogging works best when it’s well written. Blogs are most enjoyable when they’re easy to navigate and when the content they offer is interesting to read and has some depth to it. Search engines are looking for these types of blogs because they’re exactly what people are looking for when they search for information on a given topic.
Informative, well organized and authoritative are among the qualities that search engines are interested in when they index new resources. If you forget this and only pay attention to the keyword aspects of writing blogs, you may end up hurting yourself rankings wise.

Keyword Density and Blogging
You’ll find a lot of conflicting information on the Internet about what optimum keyword density really is. Most of the time, including a keyword or keyword phrase around one percent of the time in your text is enough to catch the attention of the search engines and to get you associated with those keywords in their indexes.
That density can actually come about quite naturally if you’re simply writing about a subject and being detailed in what you’re saying about it. In fact, higher keyword density sometimes results legitimately simply because somebody is writing an article about something and is including a great deal of information.

What search engines don’t want to see our articles that are obvious attempts to stuff keywords into the text just to hit a certain density. Search engines want to avoid articles that don’t give the reader something useful for the reader having taken their time and read it. Stuffed articles tend to be very low quality and to be dull to read.
They tend not to be terribly informative. What search engine companies are aware of is the fact that most of the time people led to a webpage with very stuffed writing on it will be disappointed with what they find. That will reflect on the search engine and the search engine doesn’t want to send people to useless pages.

Information Density
If you want to bring up the density of the keyword, one way to do it is to simply add more detailed information to your blog. For example, if you happened to be selling flat screen TVs and wanted to get your website associated with keywords related to those products, putting up quality information about flat screen TVs would give a perfect excuse to use that keyword phrase over and over while still providing something very useful for the people who come to read your site.

Some search engine optimization techniques do make use of heavily key worded content but, overall, most of the good ones do not. The ones that are most appropriate for blogs certainly do not. Blogs need to be informational, interesting and frequently updated.

If you write your blog well, you’ll end up with an archive of information that will be useful to people for a very long time. Once you have all of this content developed, it stays on your site and the benefits it gives you continue as long as you have it available. If you need a blogging platform to provide a good archive, WordPress is an excellent choice.

Wordpress templates oftentimes have features that go beyond what the default WordPress setup offers you in terms of managing your archive and other information. There are powerful tagging features that you can use your organizer content in WordPress. If you organize your information using tools such as site maps, tags and other resources that WordPress makes available, you’ll make a much more useful resource for readers. Premium themes usually have features that make such tasks easier to do.

About author
Olga Ionel is an original writer at ThemeFuse.com – a leader in the wordpress themes industry. She is fond of sharing SEO and blogging ideas.

Image Source: http://www.internetsafetyproject.org

Blogging

Make Your Blog Ready for New Comers: 7 Easy Tips

admin
October 5, 2012
0

Make Your Blog Ready for New Comers: 7 Easy Tips

It is aptly said that the first impression is the last impression, but it depends on you if you make it a lasting one. The same stands true for your blog. The impression first time visitors get from your blog is probably what decides whether they will be coming over again or not. Thus, it’s essential to make or upgrade your blog in a manner that first time visitors are glued to it.

If you have been blogging for quite a while now, probably it’s time to freshen things up. It’s time for a makeover! No! It’s not about starting a fresh blog altogether, rather it’s about updating your blog in a manner that it livens up and looks like a completely new brand. Well, you need not think about the costs and bills involved, because you can do this absolutely on your own.

You need not hire any web application development company. All you need to know is where to begin from and what to focus on. You need to look at your blog from the perspective of a new comer. You need an ample span of time to evaluate and a checklist to ensure that you have included all possible suggestions you could think of.

So grab your pen and paper or open up a fresh text document, because you obviously don’t want to miss out on the following essential tips that will help you to revamp your blog potentially:
1. It’s a Name Game: The name or the title of your blog is the first thing that grabs the attention of your users. Choose your blog’s name carefully. Check what message the name sends out. Make sure there’s a positive vibe to the name. It will invite more positive attention.

2. Tag it Right: A tagline speaks a lot about your blog and your personality as a blogger. Ensure that you choose the right tagline that is both informative and inviting. It must tell the first time visitors about what your blog is about and what lies ahead for them.

3. Design it professionally: Choose a premium and professional-looking theme for your blog. It may involve onetime cost but it will definitely help your blog stand out from the rest. Ensure that the design is clutter-free and easily navigable.

4. Let Popularity Reign: Pick the most popular posts and place them on the sidebar. This will make your content easily accessible for the new comers and will also leave a positive impact on them.

5. Be in touch: Make it easy for the readers to reach you. Place a prominent contact button on the main navigation bar. You can also add contact info in your author bio. Ensure that users don’t have to jump from one page to another just to find your contact info. Make contacting you super easy.

6. Welcome Guests the Right Way: If you are welcoming guest posts on your blog, ensure that you display the guidelines in an easy-to-locate way. You can think about adding a guest post guidelines or write for us tab in the main navigation bar.

7. Sharing is Caring: They say sharing is caring. Adding social sharing buttons at the end of your posts is a good idea. Add buttons to social networking sites on which you are active. This will help you respond to the posts immediately and you will be able to keep a track of what is happening.

These seven simple steps will help you upgrade your blog both functionally and aesthetically and that too without the need to outsource web development services of any web application development company.
So, what are you waiting for? Upgrade now!

Author Bio:-
Amy Patrix is a developer cum blogger at xicom technologies, a reputed outsource web development company with more than a decade of experience in web application development services.

Image Source: http://www.technoskillonline.com/

Blogging

Apps for Blocking Online Distractions for Hassle-free Working

admin
October 4, 2012
0

Apps for Blocking Online Distractions for Hassle-free Working

Stop ads In this present technical era, can you think of unplugging yourself from the world of internet? Well, there are very few who can really think of doing so. People have got involved into the apps in such a way that it cannot even think of moving away from the iPad, phone or PC system for a single day.

Can you think of a day which you have passed without checking the mails? It’s impossible…

Many individuals are there who cannot spend half an hour without the iPhone or some other electronic gadgets. If you feel to curb the internet usage, there are some apps that can help you to do so. It is hard to do away with the internet. Can you think of a Saturday when you have not checked your mail or Twitter account?

If you too fall under this category, take a look at the few programs that can prevent you from breaking the digital resolution. Come fight the software resolution rather than fighting the software…
Apps Blocking Online Distractions to Keep Your Work Going

Freedom is the first internet restriction program. This $10 program prohibits you from surfing the internet for 8 hours at a stretch. Fred Stutzman is the developer of this software program. The emergence of this software has made mobile web much bigger.
Don’t you want to be totally deprived of the internet? Stutzman brings you another program at $15 – the Anti-Social. This program blocks the social media websites like Twitter, YouTube and Facebook and also any other site which you specify.
If you don’t want to go for the paid program, there is a FREE alternative open for you. LeechBlock is the Firefox add-on which is designed for blocking the time-wasting websites that can distract you on your working days.
Programs like Klok, Manic Time, Rescue Time and Slife can help you to utilize your computer time effectively. Rescue Time is the best of the lot that provides you the detail of your web activities by the end of a day.
You may like to use your PC system as the word processor. You can do so now at least for once with Windows-based Dark Room and Mac-based WhiteRoom. Your wish can now be fulfilled with these programs! Your PC screen is brought down to one single function, that is, writing. You can enjoy distraction-free writing on your computer.

Use these programs and do your work without any disruptions!

Author’s Bio: Alex Bright, the computer virus removal support professional, can furnish you with the required knowledge on different apps. Give him a call.

Image source: bloggers.com

Blogging

Comparing Microsoft Surface: it�s not apples to Apple

Ranjan Pandey
October 2, 2012
0

With the public release of both Windows 8 and the Surface tablet around the corner, more and more articles come out either praising or loving the strategy.Unfortunately a key component of the Surface functionality is overlooked when comparing it against rivals from Apple and Google – Windows 8 supports multiple profiles.
This is a big difference between the tablet OS platforms.While iOS and Android have been built to operate smartphones and tablets Microsoft has taken a different approach by making their desktop operating system work on a tablet. This allows users to get the best of both worlds instead of having to live on either device – or worse: carry both.

Blogging

Learning Principles of Graphic Designing

admin
September 14, 2012
6

Learning Principles of Graphic Designing
Graphic designing is a full fledge learning discipline which is rapidly expanding across the world. It is getting most popular in the upcoming generation, with more and more youngsters wishing to step in to the field. Like another study discipline, graphic designing has its own guidelines and principles that must be learned appropriately to grasp the skills required to be a successful professional in the field.

Proper and formal education is imparted in institutions, academies and designer schools. Below is a brief overview of the principles that must be sufficiently understood by the aspiring students and beginners in graphic designing discipline.

Design Keeping the Global Audience in Mind
Creating master-piece of art keeping one’s own self in mind is the style of an artist. And creating a piece of art keeping the global audience in mind is the style of a “designer”. Graphic designing is aimed at some purpose, to address a target population and to communicate to them a meaningful concept or message. Forgetting this fact might take you nowhere. Whatever you are designing, keep in mind that you are designing it for a specific set of people and not only for your own satisfaction.

Group and Graphic design Poster Split
Make meaningful contrasts in your design by grouping some elements together and splitting some of them away from the centre. Keep and maintain rhythm in the placement of these elements. Without the rhythm, the design would lose its life. Keep a rhythmic contrast in your design, without contrast, your design would be DEAD!

Create your Own Style
Instead of copy pasting images and elements from other sources, try to come up with something of your own. You can make use of many graphic designing software to create images and elements to be placed in your design. Of course, you can borrow ideas from other sources but don not copy the. Create your own statement.

Try to Break Up With the Current Trends to Some Extent
When a trend or style gets popular, all the designers tend to incorporate that it into their designs in some or the other way. Try not to do that. Audience will eventually get bored of seeing designs created on same patterns and style. Take the concept that is popular and only use that to brush up your final design. Only a touch of that would be enough. Create designs with you imaginations. Thing insanely and you would get exploded with “to die for designs” for sure.

Create Mysterious Designs and Make the Audience go Curious
If you are design with too simple elements and patterns, you audience won’t be getting interested in that, seriously! Do not create flat or easily understandable designs. Make your designs mysterious in a way that the audience gets stick around it to explore the hidden meaning behind.

To Sum Up:
All the above principle will help you create your own unique style statement. Designing is another name of imaginative thinking. Diverging from the norm is what makes heads turn. So be wild in your imagination, follow the above principle and you would surely hit the world with your meticulous designs!

About Author:
I am Nadine Myrick from Pass Certification; it gives 100% guaranteed success in your HP0-D08 Exam. Let’s take benefit of HP0-D09 Exam material efficiently and get guaranteed success. Check out free demo of all certifications Exam.

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Magneto: an e-commerce CMS

admin
September 13, 2012
9

gomage a magneto plugin Magento Development
If a business wants; and almost all business wants; smart SEO strategies, relevant advertising, control over their web content and an immense degree of flexibility, then Magento ecommerce platform should be their logical choice. This open source web application has found clients from diverse industries. And this list is only growing. Even though there are quite a few PHP ecommerce solutions which are also open source in nature, developers tend to choose Magento more than any other solution simply because it offers features which makes the website user friendly and a simple code which enables the developers to do more.

One of the big components of an ecommerce company’s strategy is search engine optimization or SEO. There are several major reasons why this product has had such popularity for SEO development. Magento development enables niche marketing, smart use of keywords, better control over content management systems, creating relevant URLs and flexible ecommerce solutions. Here are some of the reasons why Magento Development has been a huge game changer in the ecommerce space.

The use of GoMage Ads and Promo. The simplicity and flexibility of this GoMage product allows the ecommerce company to enjoy ease of installation and customization. Customization can extend to the ability to make promotional content extremely targeted. The website developer can use the option of using promo material only on the product pages. The customer can also be shown a specific number of times of promo windows. Various effects can be used to enhance the overall look and feel of the website. The duration of promotion can also be controlled.
“Smart” product information. Magento can help the website owner in optimizing details related to products, such as, images, file names, information on products and setting meta information to cater for either store view or default values. This directly harks back better SEO results as well.
Better content management systems. Magento enables a very high level of customization for the business owner. This means that the owner can go into very microscopic control of content on the website pages, including Meta keywords and descriptions for every page as well.
Category optimization. With this Magento feature, a website developer can add the names of different categories to the paths to product URLs. The developer has to ensure that there is a powerful amount of creativity that goes into the Meta Description because this will be reflected in the search engine results. It is also important to think of a URL which is not only succinct but also loaded with the right keywords.
Duplicate content management. Sometimes websites face a lot of issues; after the other aspects have been fixed; because of duplicate content. Magento development can ensure that such content does not reflect in poor SEO results. With the use of canonical URLs, search engines are made to pick up only the URLs that the company specifies.
Making the website work really fast. Speed of website loading is one of the more important aspects of Magento Development. Once again, this will be reflected in successful SEO results. The faster the website loads, the more a search engine will latch on to the website. Use of Cache Management, PHP opcode and MySQL are some of the ways in which this can be done.

Blogging

Handle 404 error in sharepoint 2010 pointing to custom page under _layout folder

vimalkumarsinghal
August 31, 2012
3

By default, SharePoint returns the 404 error which is "file not found" error returned by the IIS Server to the browser.

The error message displayed might not be useful to the end user, requirement comes when one wants to provide some meaningful error message to the end user, this can be done very easily in SharePoint

Steps required to do so:

Blogging

Learn to Set up E-Commerce Tracking in Google Analytics

admin
August 18, 2012
51

e-commerce logo Learn to Set up E-Commerce Tracking in Google Analytics
Have you ever considered establishing your business on the Web?
If you have not, maybe these statistics will show you the importance of taking your marketing platform to the next level.

The Facts

According to an international study by a manufacturing company and polling firm, around 98% of buyers in the UK, South Korea, and Germany have purchased online. Approximately 91% of consumers in the U.S. and in Brazil do too. The customers in Australia and China are not behind the times since 92% and 94% (respectively) of them have also bought merchandise and obtained services on the Internet.

Not only that, the research have discovered that some of the products frequently sought after by the shoppers include computer software and hardware, videos, books, consumer electronics, footwear, and apparel. Of course, this range differs by country.

Leverage Google’s Huge Popularity
But, perhaps, the biggest reason for setting up an ecommerce site is the whopping number of individuals—billions—going online. A digital marketing insight has reported that Google alone garners an estimated 1.5 billion total visits.

Looking at this figure, you can just imagine the stream of people browsing the Web. Now that is just for one search engine. Bing and Yahoo have over 200 million visits each.

All these details point out that if you want to be one of the enterprises that these consumers spot, whenever they search for goods or services, you need to establish a business website.

Use Google Analytics

Let us say that you already have a website. Now, you must not stop at page development, design, and SEO. You must also measure your performance. You can do this without too much hassle by using Google Analytics (GA), which allows you to do the following:

Gauge your conversions and sales
Find out the users’ activities on your site
Learn their means of landing on your site
Come up with methods to make them visit repeatedly

Of course, these are just general functions. Other than these, you can do more with the help of real-time data, customised reports, and powerful tools. Speaking of which, you are going to benefit greatly from this GA feature.

Ecommerce Tracking

One of its greatest advantages is that you can set it up as a Web and/or app property. Since the focus of our topic is to organise the former, you can read about Google Mobile App Analytics here (Android) and here (iOS).

Before you can actually monitor the transactions happening on your website, you need to enable the feature using these steps.

1. Go to the “Admin” tab, which is at your account’s top right section, and click on it.
NOTE: Choose the “All Accounts” link, which you can find under the menu bar, if you are not on the “Account Administration” page.

2. Select the account name and then, the property name that consists of the profile you wish to permit tracking.
NOTE: You can click on the drop down box, which is at the left area of the menu bar, to look for a particular profile if you have plenty of properties or accounts.

3. Proceed to the “Profile Settings” tab after picking out your preferred profile from the “Profile” menu.

4. Choose “Yes, an E-Commerce Site/App” once you are on the “E-Commerce Settings” section.

5. Hit on “Apply”.

Cross-Domain Tracking
What is this?
You need this function if another portal is hosting your shopping cart or if you wish to monitor transactions across different domains.

Generally, setting it up requires you to adjust the code. To do this, you must have basic JavaScript and HTML knowledge to perform the steps well. You can read further about cross-domain tracking on this page.

Conclusion
What do you think? Are you ready to keep a close eye on your ecommerce transactions?
If you think that you still have a lot to learn, then you can always ask for the assistance of an expert. This way, you won’t have any problem using GA.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic SEO Company, which offers technical resources and solutions to SMEs (small to medium-sized enterprises) and major companies worldwide.