Magento has been powering business owners to create slick, chrome and highly interactive online stores that have helped them maximize their business reach and get […]
Tag: eCommerce CMS
Magneto: an e-commerce CMS
Magento Development
If a business wants; and almost all business wants; smart SEO strategies, relevant advertising, control over their web content and an immense degree of flexibility, then Magento ecommerce platform should be their logical choice. This open source web application has found clients from diverse industries. And this list is only growing. Even though there are quite a few PHP ecommerce solutions which are also open source in nature, developers tend to choose Magento more than any other solution simply because it offers features which makes the website user friendly and a simple code which enables the developers to do more.
One of the big components of an ecommerce company’s strategy is search engine optimization or SEO. There are several major reasons why this product has had such popularity for SEO development. Magento development enables niche marketing, smart use of keywords, better control over content management systems, creating relevant URLs and flexible ecommerce solutions. Here are some of the reasons why Magento Development has been a huge game changer in the ecommerce space.
- The use of GoMage Ads and Promo. The simplicity and flexibility of this GoMage product allows the ecommerce company to enjoy ease of installation and customization. Customization can extend to the ability to make promotional content extremely targeted. The website developer can use the option of using promo material only on the product pages. The customer can also be shown a specific number of times of promo windows. Various effects can be used to enhance the overall look and feel of the website. The duration of promotion can also be controlled.
- “Smart” product information. Magento can help the website owner in optimizing details related to products, such as, images, file names, information on products and setting meta information to cater for either store view or default values. This directly harks back better SEO results as well.
- Better content management systems. Magento enables a very high level of customization for the business owner. This means that the owner can go into very microscopic control of content on the website pages, including Meta keywords and descriptions for every page as well.
- Category optimization. With this Magento feature, a website developer can add the names of different categories to the paths to product URLs. The developer has to ensure that there is a powerful amount of creativity that goes into the Meta Description because this will be reflected in the search engine results. It is also important to think of a URL which is not only succinct but also loaded with the right keywords.
- Duplicate content management. Sometimes websites face a lot of issues; after the other aspects have been fixed; because of duplicate content. Magento development can ensure that such content does not reflect in poor SEO results. With the use of canonical URLs, search engines are made to pick up only the URLs that the company specifies.
- Making the website work really fast. Speed of website loading is one of the more important aspects of Magento Development. Once again, this will be reflected in successful SEO results. The faster the website loads, the more a search engine will latch on to the website. Use of Cache Management, PHP opcode and MySQL are some of the ways in which this can be done.
Top 5 available open source e-Commerce CMS
Top 5 available open source e-Commerce CMS:
When you discuss about online life and PHP development, having an efficient and reliable, Content Management System is becoming more of a need than an option today. We all make use of content management systems for managing various contents online like news articles, blogs, manuals, sales guides and marketing brochures, blogging, building and maintaining websites, selling and marketing products online, etc.
Most of them are based on the PHP language and many use ASP.Net to do the job. CMS’s like WordPress, Joomla, etc. can also be used effectively for eCommerce purposes as there are excellent Plugins for you to customise to your requirements.
For creating the MySQL database, at least a basic knowledge of web hosting is a must. Listed below are most widely used 5 open source eCommerce Content Management Systems which should help you in choosing the best one for you:
Magento:
Magento is one of the most innovative and fastest developing, flexible content management systems which effectively manages and bridges the traffic between design and online sales. It comes with a great load of features. It has a great feature-packed admin panel with escalating collection of extensions which will truly help your site. With its flexibility, you can easily manage multiple websites and more than 50 payment gateways. It is available in various editions, but if you are not technically very sound at PHP development, the free downloadable ‘Community’ edition will be more suitable for you.
PrestaShop:
Prestashop yet again is one of the most preferred open source eCommerce platforms for businesses which carry a range of features like the complete command of your inventory, orders, shipping and tracking, which help you manage your business directly. You can even manage and edit your products and images with the WYSIWYG editing tool. You can also customise your online store and send and receive payments to your PayPal or bank account.
OpenCart:
OpenCart is a brilliant choice for those who are looking to get started with online selling smoothly and fast using different extensions. The admin area has a simplified user interface for integrating and fine tuning various processes of your site. It allows you total control of the delivery process and you can even use coupon codes for your existing customer database. It allows the small and medium businesses full flexibility and complete control of the tools to use and provides kind of an ‘out of the box’ solution you might be looking for.
osCommerce:
osCommerce is one of the most used content management systems which currently powers more than 10,000 sites across the globe. The system uses the PHP and MySQL technology and all the features can easily be configured and enabled in the admin panel during the time of default installation. It supports unlimited number of products and different categories. It also extends multicurrency and multiple payment options by setting prices in different currencies in the admin panel and also supports shippable and downloadable products.
Zen Cart:
Zen Cart is a greatly accessible shopping cart which was branched out from osCommerce. It has extra architectural augmentations with supplementary features. It includes features like newsletter manager, multiple sales and quantity discounts, multiple display modes, etc. One of the most significant features is its gift certificate module which enables the users to generate, dispatch and even control digital coupons for various offers.
Hope, this will help you choose your ideal open source eCommerce platform for your PHP development projects.
Author Bio:
Kristina shares some open source eCommerce cms. She discusses about your ideal open source eCommerce platform for your PHP development projects, or you can take support from PHP development India Company.
eCommerce Logo Image source : http://www.teratone.com/